Kendall Jenner, Gigi Hadid & Jourdan Dunn star in Balmain x H&M campaign

When it comes to the world of models, the industry has seen a major disruption over the past few years. Gone are the days when a designer or fashion editor could make a model into a superstar. Instead, it is up to social media platforms to guide the next big names. When you look at the faces of major brands such as Fendi, Chanel or Max Mara, they have one thing in common--models with mega Instagram followings. Two of modeling’s biggest successes in the past two years have been Gigi Hadid and Kendall Jenner.

As of today, Kendall and Gigi’s worldwide recognition can be compared to supermodels of the 90’s. The two have racked up numerous Vogue covers as well as plenty of lucrative contract deals. In fact it was the September 2014 edition of Vogue USthat dubbed cover stars Joan Smalls, Cara Delevingne and Karlie Kloss as 'Instagirls'. Since then, the role of social media has only grown in the world of fashion.

Model Bella Hadid. 


In plain terms, an Instamodel is a model who has a sizable Instagram following. Usually starting at 200,000 followers or above is a good start. Often times, their follower count will accompany a cover headline or campaign press release. An example of this would be a special cover of Vogue US produced in April 2016 starring Kendall Jenner. The cover toted her 64 million (at the time) Instagram followers.

So what exactly makes a model with a large social media following so attractive? For brands and magazines it is the publicity. Usually, a model will post their latest campaigns or covers to their followers. And of course their fans will also share the photographs, and so on and so forth. And looking at the Instamodel trend, we first must take a look at Kendall Jenner's runaway success.

Kendall Jenner. 


In 2014, Kendall Jenner made her first debut on the modeling scene by signing with Society Management. That same year, she would be named an ambassador for cosmetics giant Estee Lauder.

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Unsurprisingly, Kris Jenner Has Been Killing the Bag Game Lately

Categories:Other Brands


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Top model Anja Rubik lands the July 2017 cover of Viva! Magazine. Photographed by Mateusz Stankiewicz, the blonde beauty poses in a white swimsuit with a lace-up bikini top. In the accompanying spread, Anja heads to the beach in effortless looks ranging from denim to swimsuit separates. Stylist Agnieszka Scibior selects casual yet chic pieces for the Polish beauty to wear.

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Dior unveils five new watches in celebration of its 70th anniversary

Categories:Other Brands

It’s been a high ride for Dior in the last few years. The iconic label has presented us with some top-notch horological beauties in the recent past and it’s back again to weave magic on our wrists with the introduction of five stunning pieces. Each of these exclusive watches spell class the Dior way and are a unique representation of the brand’s 70 yearlong existence.

Introduced specially in time for the label’s 70th anniversary celebrations, the watches each bear a luxe golden touch that draws a not so subtle reference to the iconic saga of Dior. As part of the new collection, the brand has introduced new versions of the La Mini D de Dior as well as the Dior VIII Montaigne. As for the former, the signature ribbon-bracelet pattern has been replicated again, only this time with weaves of a thousand gold fibers. The watch will appear in two variants, one with a classic gold dial and another in teal for a one on one U.S release.

Next, we have three editions of the Dior VIII Montaigne that also come in exclusive gold versions – each carrying unique geometric patterns in gold along with a smothering of diamonds. The trio carry a patterned leather strap and demonstrated use of herringbone, caning, and houndstooth patterns, all staple to Dior’s seven decades of operations. This indeed is a supreme way of bringing in the brand’s 70th anniversary. Care to partake in the celebrations?

Tags: Dior

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Ashley Graham on ELLE France July 2017 CoverAshley Graham on ELLE France July 2017 Cover

Kris Grikaite stars in Prada Affiches fall-winter 2017 campaignKris Grikaite stars in Prada Affiches fall-winter 2017 campaign
Actress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earringsActress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earrings

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Moynat: Singapore’s First Boutique To Open At Ngee Ann City

Categories:Other Brands


I’m feeling all kinds of excited as I’m typing this, since the brand I’ve been following both online (and off) for at least the last 5 years will be opening her very first gallery in Singapore. Yes, boys and girls, French luxury atelier Moynat will finally be opening her doors to all next week (Friday, 28 July 2017) at Ngee Ann City.

Founded in 1849 and revived in 2011, Singapore will be only the 9th country in the world (and the first country in Southeast Asia) to have her own Moynat boutique. So what can you expect from one of my favourite brands that pride itself in using only the best of the best, from the dedicated craftsmen to the finest leathers (both of which I’ve witnessed firsthand)? Well, for starters, beautifully designed bags dreamt up by Artistic Director Ramesh Nair, taking inspiration from its founder Pauline Moynat who was (and still is) the only female trunk maker in history when she launched the label back in the 1800s.

At Singapore’s Moynat Gallery you’ll find trunks, bags, leather goods and textiles for both men and women (some of which you’ll see if you follow this link), along with the opportunity to customise your own bags and trunks. Even Moynat’s signature personalisation service, where an artist will hand-paint initials on your bags, will be available here.

Also, if you are keen to have a look at what Moynat has to offer (and find out more about what they do, how they do it and have an up-close and personal look yourself), I’ll be at the boutique on 28 and 29 July (and reliving my memories from being a Metro salesgirl salesboy), so if you want get a quick introductory tour from yours truly, simply leave a comment here, drop me an email or even DM me on Instagram and I’ll set the appointment up. See you all next week.

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