ESSAY: WHAT MILLENNIALS WANT FROM FASHION BRANDS

Categories:Other Brands

Photo: PixabayPhoto: Pixabay

Fashion is changing at an increasingly faster pace. And a major part of that can be contributed to the millennial generation. Defined as people born between 1982 and 1996, the group includes over 80 million people in the US. In the news you may see headlines like millennials are killing department stores or even designer handbags. When it comes to pinpointing how the generation is affecting the fashion and beauty world, we need to take a closer look at how millennials shop.

Millennials star in Dolce & Gabbana's fall-winter 2017 campaignMillennials star in Dolce & Gabbana's fall-winter 2017 campaign

DOLCE & GABBANA'S APPEAL TO MILLENNIALS

As millennials become a larger buying force, brands find themselves appealing to the group of consumers in unique ways. One high fashion brand that embraces millennials with open arms is no doubt Dolce & Gabbana. In 2016, the Italian label unveiled its spring-summer 2017 campaign featuring a group of influential millennials including actress Zendaya Coleman and French model Thylane Blondeau.

The Italian fashion house also went on to tap male taste makers including Vine star Cameron Dallas and singer Austin Mahone. Dolce & Gabbana even went as far to stage multiple secret fashion shows with the youths as the runway models. And recently, they launched a new photo book called, ‘Dolce & Gabbana Generation Millennials: The New Renaissance’, celebrating famous kids, VIP customers and social media influencers.

“They are real boys and girls that love fashion, they have fun with it, they dare, they change looks every day, they’re not afraid to mix styles and different garments. What they wear is immediately online and it’s seen by a lot of teenagers, so from the business point of view they shouldn’t be underestimated,” says designers Domenico Dolce and Stefano Gabbana.

Influencer Chiara Ferragni. Photo: InstagramInfluencer Chiara Ferragni. Photo: Instagram

THE IMPORTANCE OF INFLUENCER MARKETING

Influencer marketing has seen a major rise in the past several years. Brands have tapped Instagram stars and beauty vloggers to appear in campaigns and collaborate on special lines. Paid sponsored posts serve as a way to grow budding brands' sales. The role of the influencer has become so important that Forbesunveiled a list of the top influencers in 2017 with names such as Chiara Ferragni and Danielle Bernstein making the cut.

Makeup brands such as NYX and Becca have used social media influencers to grow their reach through paid and sometimes unpaid efforts. And LA-based fashion retailer REVOLVE used influencers to help make revenues between $650 million to $700 million this year alone.

“The industry as a whole is trying to wrap [its head] around the permanence of influencers and how to leverage and integrate them into their businesses. This is something we feel very proud of. It’s super important to the core of our business and we see it being integral for years and years to come,” REVOLVE cofounder Michael Mente shared with WWD.

Gigi Hadid channels rocks and roll vibes for TommyxGigi fall-winter 2017 campaignGigi Hadid channels rocks and roll vibes for TommyxGigi fall-winter 2017 campaign

GIGIXTOMMY: A SUPER COLLABORATION

As far as millennial collaborations go, one can look at the now two-years and running GigixTommy range.

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BALMAIN BBOX HANDLE BAG

Categories:Other Brands

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The Renaissance Bag has always been the house’s most iconic handbag. But imagine this bag with a cute and useful handle? Wouldn’t that be an addiction? So meet the Balmain Box Handle Bag, your next perfect everyday companion.

The Design

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The Balmain Bag is designed feminine but with a boyish touch. It comes with a chic structured look and a lot of attention to details has been spent. For example the flap is embellished with jewellery-inspired detailing – the gold hardware eyelet on both sides. But nothing beats the central medallion lock. The medallion is crafted with sophisticated look and it’s the house’s signature component. Also the top comes with a nice and stunning handle – now you can carry by hand or sling it on your shoulder with the leather strap.

Made from calfskin, which is naturally durable leather. This bag can be worn next to the blazer looks, as a daily accessory and without much baby-ing. It’s a chic handbag with black painted edges.

The Interior

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Open the bag with turn-lock fastening. Inside you will find a main compartment for all your daily essentials and one slot pocket for important necessities.

The Sizes And Prices

Measuring 6’ x 10’ x 3.5’ (H x W x D) inches, priced at $2395 USD, €1850 EUR, £1750 GBP, $2980 SGD, $16900 HKD, ¥291500 JPY.

Where To Shop Balmain Box Bag?

1. MyTheresa – This bag is exclusively sold here.

2. Farfetch – You can find more styles via here…

3. Luisa Via Roma – The classic black shade is available here…


More Images And Colors

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STEVEN MEISEL CAPTURES ELEGANT PORTRAITS FOR ZARA’S SPRING 2018 CAMPAIGN

Categories:Other Brands

Rianne van Rompaey stars in Zara's spring-summer 2018 campaign

Zara once again taps Steven Meisel to shoot its spring-summer 2018 campaign. Inspired by a tropical setting, the advertisements star a diverse cast of models. The images feature Rianne van Rompaey, Vittoria Ceretti, Cara Taylor, Fran Summers, Adut Akech, Ansley Gulielmi, Aube Jolicoeur, Kiko Arai, Léa Julian and Remington Williams. Made with art direction by Fabien Baron, the new season focuses on painterly prints, breezy silhouettes and statement hats. Karl Templer styles the colorful shoot.

Related: On-Trend Outerwear | Zara Spotlights Winter Styles

ZARA SPRING/SUMMER 2018 CAMPAIGN

Vittoria Ceretti fronts Zara's spring-summer 2018 campaignVittoria Ceretti fronts Zara's spring-summer 2018 campaignAdut Akech fronts Zara's spring-summer 2018 campaignAdut Akech fronts Zara's spring-summer 2018 campaignCara Taylor stars in Zara's spring-summer 2018 campaignCara Taylor stars in Zara's spring-summer 2018 campaignAube Jolicoeur fronts Zara's spring-summer 2018 campaignAube Jolicoeur fronts Zara's spring-summer 2018 campaign

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HANNAH FERGUSON POSES IN AMERICANA STYLE FOR V MAGAZINE

Categories:Other Brands

Hannah Ferguson heads to Austin, Texas, for the pages of V Magazine issue #111. The Texan-born model poses in her best Southwestern inspired gear captured by Harper Smith. Stylist Paul Frederickdresses the blonde beauty in Americana staples including denim, fringe and leather. Hannah charms in designs from the likes of Stella McCartney, Altuzarra as well as Oscar de la Renta.

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LOUIS VUITTON VENICE TOTE BAG

Categories:Other Brands

Louis-Vuitton-Venice-Bag

You love Louis Vuitton? You love playful bag? Well then, here’s something you will go crazy about. It’s the Louis Vuitton Venice Bag from the Spring Summer 2018 Collection. And the name Venice? It’s linked to the famous city in northeastern Italy. Venice is the capital of Veneto.

The Design

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The Venice Bag will become your statement maker. It’s cute and absolutely notable. It can become your conversation starter, an magnet for eyes and at the same representing your taste for fashion and love for Louis Vuitton.

The beautiful patent cowhide leather has been applied all over the body with a nod to the House’s historic trunks. The trunk-inspired part is the reinforced corners; they are all embellished with the signature Monogram. This handbag looks partly like a trunk, featuring double zippers in gold hardware on the top. The logo has been crafted in the center, supported with two studs.

If you are all-about the details, then listen to this. This bag is made with contrasting stitched corners as it comes with a long removable and adjustable leather strap. The strap has two sides; on one side it shows the Monogram Canvas while the other side shows the colored leather, which matches to the look of the bag.

And there are options; you can choose the natural cowhide leather or the classic Monogram Canvas on Vernis trim. You can also get this bag in gold or silver hardware.

As for the final refinement, the bottom comes with 4 base feet.

The Interior

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Zip the bag open to get a look inside. The interior is made with cotton canvas lining. It’s made with one big compartment for all your necessities as well as an extra internal flat pocket, which is crafted in Monogram Canvas.

The Prices And Sizes

Measuring 21.5’ x 17’ x 7.5’ (L x H x W) cm, priced at $1820 USD, $2250 CAD, €1320 EUR, £1230 GBP, $15100 HKD, $2350 AUD, ¥213840 JPY, 14000 CNY via Louis Vuitton boutiques.

More Images And Colors

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OLIVIER ROUSTEING CAPTURES BALMAIN’S SPRING 2018 CAMPAIGN

Categories:Other Brands

Katrin Zakharova, Valery Kaufman and Aleyna FitzGerald star in Balmain's spring-summer 2018 campaignKatrin Zakharova, Valery Kaufman and Aleyna FitzGerald star in Balmain's spring-summer 2018 campaign

Olivier Rousteing goes behind the lens for the spring-summer 2018 campaign from Balmain. The French designer taps a diverse cast featuring Katrin Zakharova, Valery Kaufman, Aleyna FitzGerald, Tami Williams and Kiko Arai. The images were shot on location at the Château de Baronville complete with marble statues and luxe gardens. Spotlighting a monochromatic color palette, Balmain's signature embellishments and boxy shapes stand out in the campaign.

Related: Victoria’s Secret Models Get Rebellious in Balmain Collaboration

BALMAIN SPRING/SUMMER 2018 CAMPAIGN

Olivier Rousteing captures Balmain's spring-summer 2018 campaignOlivier Rousteing captures Balmain's spring-summer 2018 campaignBalmain unveils spring-summer 2018 campaignBalmain unveils spring-summer 2018 campaignTami Williams, Roosmarijn De Kok and Aleyna FitzGerald appear in Balmain’s spring-summer 2018 campaignTami Williams, Roosmarijn De Kok and Aleyna FitzGerald appear in Balmain’s spring-summer 2018 campaignAleyna FitzGerald,Tami Williams and Kiko Arai front Balmain's spring-summer 2018 campaignAleyna FitzGerald,Tami Williams and Kiko Arai front Balmain's spring-summer 2018 campaign

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