HOW INSTAMODELS BECAME THE NEW SUPERMODELS

Categories:Fashion

Kendall Jenner, Gigi Hadid & Jourdan Dunn star in Balmain x H&M campaign

When it comes to the world of models, the industry has seen a major disruption over the past few years. Gone are the days when a designer or fashion editor could make a model into a superstar. Instead, it is up to social media platforms to guide the next big names. When you look at the faces of major brands such as Fendi, Chanel or Max Mara, they have one thing in common--models with mega Instagram followings. Two of modeling’s biggest successes in the past two years have been Gigi Hadid and Kendall Jenner.

As of today, Kendall and Gigi’s worldwide recognition can be compared to supermodels of the 90’s. The two have racked up numerous Vogue covers as well as plenty of lucrative contract deals. In fact it was the September 2014 edition of Vogue USthat dubbed cover stars Joan Smalls, Cara Delevingne and Karlie Kloss as 'Instagirls'. Since then, the role of social media has only grown in the world of fashion.

Model Bella Hadid. 

WHAT IS AN INSTAMODEL?

In plain terms, an Instamodel is a model who has a sizable Instagram following. Usually starting at 200,000 followers or above is a good start. Often times, their follower count will accompany a cover headline or campaign press release. An example of this would be a special cover of Vogue US produced in April 2016 starring Kendall Jenner. The cover toted her 64 million (at the time) Instagram followers.

So what exactly makes a model with a large social media following so attractive? For brands and magazines it is the publicity. Usually, a model will post their latest campaigns or covers to their followers. And of course their fans will also share the photographs, and so on and so forth. And looking at the Instamodel trend, we first must take a look at Kendall Jenner's runaway success.

Kendall Jenner. 

THE INSTANT SUCCESS OF KENDALL JENNER

In 2014, Kendall Jenner made her first debut on the modeling scene by signing with Society Management. That same year, she would be named an ambassador for cosmetics giant Estee Lauder.

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ANJA RUBIK POSES IN SWIM SEASON LOOKS FOR VIVA! MAGAZINE

Categories:Fashion

Top model Anja Rubik lands the July 2017 cover of Viva! Magazine. Photographed by Mateusz Stankiewicz, the blonde beauty poses in a white swimsuit with a lace-up bikini top. In the accompanying spread, Anja heads to the beach in effortless looks ranging from denim to swimsuit separates. Stylist Agnieszka Scibior selects casual yet chic pieces for the Polish beauty to wear.

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ASHLEY GRAHAM’S NEW COVER, PRADA’S FALL CAMPAIGN, FREJA BEHA ERICHSEN FOR VOGUE CHINA

Categories:Fashion

Ashley Graham on ELLE France July 2017 CoverAshley Graham on ELLE France July 2017 Cover


Kris Grikaite stars in Prada Affiches fall-winter 2017 campaignKris Grikaite stars in Prada Affiches fall-winter 2017 campaign
Actress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earringsActress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earrings

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CARA DELEVINGNE POSES FOR GLAMOUR, OPENS UP ABOUT HER SEXUALITY

Categories:Fashion

Cara Delevingne on Glamour Magazine August 2017 Cover

Cara Delevingne on Glamour Magazine August 2017 Cover

Model and actress Cara Delevingne stands strong on the August 2017 cover of Glamour Magazine. Photographed by Patrick Demarchelier, the pixie cut wearing beauty poses in a Prada top and skirt. For the accompanying spread, Cara charms in looks from the fall collections of Gucci, Maison Margiela and Saint Laurent amongst others. Fashion editor Jillian Davisondresses the ‘Valerian and the City of a Thousand Planets’ star in a mix of denim, checkered prints and oversized coats.

COVER STORY: CARA DELEVINGNE STARS IN GLAMOUR MAGAZINE AUGUST 2017

Actress Cara Delevingne poses in Gucci shirt, bodysuit, mesh leggings and pumpsActress Cara Delevingne poses in Gucci shirt, bodysuit, mesh leggings and pumps

CARA DELEVINGNE ON HER SEXUALITY

In her interview, Cara Delevingne opens up about her sexuality to friend (and model) Adwoa Aboah. “A lot of the friends I have who are straight have such an old way of thinking. It’s ‘So you’re just gay, right?’ [They] don’t understand it. [If] I’m like, ‘Oh, I really like this guy,’ [they’re like], ‘But you’re gay.’ I’m like, ‘No, you’re so annoying!’…. Someone is in a relationship with a girl one minute, or a boy is in a relationship with a boy, I don’t want them to be pigeonholed. Imagine if I got married to a man. Would people be like—‘She lied to us!’ It’s like, no.”

Photographed in black and white, Cara Delevingne poses in Michael Kors Collection coat, blouse, trousers and beltPhotographed in black and white, Cara Delevingne poses in Michael Kors Collection coat, blouse, trousers and beltModel and actress Cara Delevingne poses in Maison Margiela peacoat, top, skirt, hat and bootsModel and actress Cara Delevingne poses in Maison Margiela peacoat, top, skirt, hat and bootsCara Delevingne wears Saint Laurent tank, jeans, sleeves and bootsCara Delevingne wears Saint Laurent tank, jeans, sleeves and boots

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GIGI HADID LOOKS PRETTY IN PINK AT HER VOGUE EYEWEAR LAUNCH

Categories:Fashion

Gigi Hadid suits up in pink Kriest pant suit with Aquazzura velvet platform sandals. Photo: Getty Images

Gigi Hadid suits up in pink Kriest pant suit with Aquazzura velvet platform sandals. Photo: Getty Images

Supermodel Gigi Hadid celebrated the launch of her new Vogue Eyewear collection on June 27th, 2017. The blonde beauty looked like a retro Barbie wearing a pink pantsuit from Kriest with Aquazzura platform sandals embellished with pearls. Gigi designed three different silhouettes for the eyewear brand ranging from cat eye frames to aviator styles. Discover even more images of Gigi at her Vogue Eyewear launch below!


EVENT: GIGI HADID FOR VOGUE EYEWEAR COLLECTION LAUNCH

Model Gigi Hadid suits up in pink Kriest pant suit with Aquazzura velvet platform sandals. Photo: Getty Images

Model Gigi Hadid suits up in pink Kriest pant suit with Aquazzura velvet platform sandals. Photo: Getty ImagesGigi Hadid strikes a pose at her Vogue Eyewear Collection launch. Photo: Getty Images

Gigi Hadid strikes a pose at her Vogue Eyewear Collection launch. Photo: Getty ImagesLooking pretty in pink, Gigi Hadid poses at Vogue Eyewear Collection launch. Photo: Getty Images

Looking pretty in pink, Gigi Hadid poses at Vogue Eyewear Collection launch. Photo: Getty Images

Aquazzura Harlow Velvet Pearl Platform Sandals $950

Aquazzura Harlow Velvet Pearl Platform Sandals $950

Let out your inner seventies diva in a velvet pair of platforms in chic, blush pink.


Gigi Hadid for Vogue Eyewear VO4083S Sunglasses $139.95

Gigi Hadid for Vogue Eyewear VO4083S Sunglasses $139.95

These rectangular frames have a 90’s retro vibe with orange lenses.

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What Makes an Hermès Himalayan Crocodile Birkin So Special, Anyway: an FAQ

Categories:Fashion

WHY ARE SO MANY PEOPLE DRIVEN TO FIVE- AND SIX-FIGURE OBSESSION BY THIS PARTICULAR HANDBAG?

The answer to the question of why anyone wants a particular luxury good is always abstract. Fashion and luxury are meant to poke the soft spots in our brains, the ones that are seduced by physical beauty and tactile pleasures rather than reason and order. But sometimes, a handbag goes far beyond even that element of human desire and transcends to something that is lusted after and hunted on a whole different level. The Holy Grail of these bags is the Hermès Himalayan Crocodile Birkin.

Most of you are probably familiar with this bag on sight and recognize the name, but what does it actually mean, how rare are they and, you know, what’s the deal in general? I’ve talked to plenty of bag lovers who aren’t Hermès experts who have been confused over the years, so below, I’m setting the record straight on what this bag is and why it inspires such a following.

Is the crocodile from the Himalayas?

No. I assumed this for a long time, but then I remembered the Himalayas are cold.

…is the bag made in the Himalayas?

Also no.

Does the bag have anything to do with the Himalayan Mountains?

No, not really.

Hmmm.

I know.

So how’d it get that name?

“Himalaya” is simply the Hermès shade name for this particular combination of white, beige and gray. It’s meant to evoke the snow-capped mountains, which is the one and only place the Himalayas come into the equation here.

That’s wild.

Right?

Okay, so if it’s just a particular colorway, what’s the fuss?

Apparently, the combination’s light colors and shade transitions make it a particularly difficult and time-consuming thing to create. Light colors are especially hard to achieve on crocodile, so getting everything just right (and it has to be just right) takes tremendous skill on the part of the artisan processing the hide. The gradation technique used on the Himalayan Birkins and Kellys is unique among all other Hermès colorways.

Many of the most expensive Himalayan Birkins and Kellys also have white gold hardware encrusted with diamonds, although the entry-level models come with Palladium. (“Entry-level” is a misnomer here; one of these will still set you back around $90,000 on the resale market.)

Originally, Himalaya Niloticus crocodile was only available in Birkins, but now both Birkins and Kellys are available in the material.

Exactly how rare are they?

Very few of the bags are made—only one or two per year, according to rumors reported by the New York Times last year.

So, how do you get a Himalayan Hermès bag?

The easiest way is to buy one on the secondhand market from an auction house like Christie’s or Heritage, but if you want one directly from the source, you’ll have to spend years (and hundreds of thousands of dollars, probably) amassing a purchase history at one of Hermès’s flagship boutiques for the chance to one day, maybe, be offered one.

Seems like a lot.

Well, some people have a lot of money.

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